SEO and Online Marketing - San Diego Style

This is an aspect to SEO and internet marketing that practically no one knows about.  Everyone either knows how get Google to tell whether your site has been updated or not.  Either that or you can look up the information pretty easily on Google on how to update your site in Google.  However, when it comes to Yahoo! they are pretty behind the times in this department.  Ok, they’re really behind the times in this department.

So the following assumes that you have setup your sire in Yahoo’s site explorer and they have approved your site.

If you don’t know about or haven’t set up your site in Yahoo’s Site Explorer, here’s the link to their home page (it’s not too easy to find off their main page):

https://siteexplorer.search.yahoo.com

Now when it comes to emulating the behaviors of Google’s Webmaster Tools, Yahoo takes a cryptic approach to having you send notification that your site has been updated.  With Google it’s a click of a button, with yahoo you have to use their API which isn’t that easy to find and in some cases not easy to understand.

To tell Yahoo you have made changes to your site, use the Yahoo Site Explorer Ping API and simply enter the following information into your browser:

http://search.yahooapis.com/SiteExplorerService/V1/ping?sitemap=http://www.yoursite.com

All you have to do is replace ‘yoursite.com’ with the URL of your actual site and you’re good to go.  Now the real slicksters can script this and do other funkay things with it.

Again, you have to set up your site in Yahoo’s Site Explorer to use the Ping API.